2018 is just around the corner and now is as good a time as any to take a proper look at your website and make sure that is working to its full advantage for your company. There is a slight chance that no matter how well you actually think your site works there might just be a few upgrades that you could be considering that will make it even better.
The days when just having a website was enough for any company are long gone, with the advances in smartphones and technology everyone has access to the internet, all the time, and if they can’t find what they are looking for immediately on your website, then they will simply take their business elsewhere. If you can’t afford for this to happen, and quite frankly who can, then you should really be looking at upgrading your website with
website design, Manchester that will future proof your business.
Does your website reflect your brand?
Your brand is your company, and 24/7 your website is promoting that brand on the internet where both existing clients and potential customers can see it. Your site is the first contact that many people will have with your business, so you want to make sure that it is portraying the right image and reflecting your brand correctly because if it isn’t you may not be attracting the right kind of clients. It is never too late to make those upgrades to your website that will more accurately portray the right image of your company.
Old School is not cool
While the retro look might be ‘en vogue’ elsewhere, it is probably not the case when it comes to your website. Digital technology and the way we present things on the internet is continually changing, and if you are not doing the same with your site, then your potential clients will think that you are not up to date in other areas of your business.
Consider when your website was last updated, it may well be that it is now behind the times in terms of both looks and functionality. It may not be mobile friendly, and this could really be holding you back because more people than ever are using their mobile phones rather than desktops or laptops to access the internet and search for things, and if your site isn’t mobile friendly then they will pass you by in the search for one that is.
These days, simply having a website isn’t enough. Savvy businesses have websites that feed them with the sort of information they need to better appeal to their target market. If your website isn’t tracking bounce rate, click through rate etc, it may be time for an upgrade.
If your website is older then it is relying on technology that is older as well and that puts you at greater risk of a security breach, so for this reason alone you should be looking at upgrading your website if it hasn’t been done for a couple of years.
Whether you choose a revamp or a complete overhaul of your website for the new year, it could be the best decision you make for your business’ future.