Search engine optimization (SEO) is the way of enhancing the quantity and quality of traffic to your website through organic search engine results. You may assume a search engine to be a website you visit to type a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using, within seconds amazingly replies with a long list of links to webpages that could potentially be your solutions.
That’s true. But have you ever wondered what’s behind those magical lists of links?
Here’s the technique : Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. Here are some techniques and strategies for best SEO results that would definitely not let you down!
Comprehend the process
SEO is a never ending process. Search engines are updating their rankings algorithm a few times every year. Hence why SEO techniques that used to work last year, can become worn out today.To be successful with SEO, you have to know what works best and avoid using outdated techniques.
Rome was not built in a day
You could assume SEO as a poker game between you and Google. It’s a game of test of patience. Optimizing a website for higher rankings takes time, and results usually come after some months of work. A very common mistake among beginners is that they expect to see results in the first days, and get discouraged when nothing happens. If you follow the best SEO practices, with time, results will show!
Put in attractive keywords
Never start writing an article without doing keywords research. Use Google Keywords Tool to find what people are searching for and for what problems they are trying to get answers. Discover synonyms and what keywords are used to search in Google. Also study the trends, keywords like Flipkart cashback and Myntra cashback gain a lot of attention by the searchers.
A big NO to FRAUDS!
If you want to outsource SEO to a company or freelancer, whenever you head the words” Guaranteed SEO”, run head over heels. There is nothing more misleading and more untrue than saying you can get guaranteed rankings in search engines. Stay away from companies or freelancers that make empty promises, just trying to steal your money!
Know where to stop
Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.
Publish Quality Content
Your content is the most important part of your website. Without good content, it’s impossible to rank high in Google. Your articles must be well-written, proofread and provide real value to your readers. Google gives more credit to longer articles and posts that get a lot of engagement, like comments, for example. Do your best make readers participate on your website.
Keep readers in mind, not engines
Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content. Use a friendly tone and be yourself.
Don’t ignore the website, update frequently
If you publish new articles on a daily or weekly basis, Google will crawl your website more often and will give you more authority. With new content, you also get more chances of ranking for new keywords. Websites that rank higher tend to publish more content.
Make your website user-friendly
Your website has to be comfortable and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars. The better your website is, the more time the users will spend on it, and the higher the chances they will return.
Enhance the experience of speed
Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labelled as slow by Google.